In a move signaling its intent to grow its footprint across North America, DAS Audio has announced the appointment of seasoned audio industry professional David Kuhner to its U.S. team. The hire is part of a broader strategy aimed at strengthening the brand’s presence in the professional audio and ProAV markets, with additional hires, new rep partnerships, and a portfolio of next-generation products shaping its U.S. growth story.

With an eye on the future amid ongoing market challenges, DAS Audio is investing in talent and partnerships to expand its reach. According to Jaime Villegas, General Manager of DAS Audio of America, the company’s recent growth initiatives align with its 30-year legacy in the U.S. market.

“This is the moment to grow,” said Villegas. “We’ve just celebrated our 30th anniversary in the U.S., and we’re building something meaningful. That starts with the right people, the right partners, and a vision that looks beyond short-term headlines.”

Kuhner’s appointment marks a key milestone in this strategy. Known for his blend of technical expertise and relationship-driven leadership, he brings decades of experience from both sides of the professional sound industry — starting as a touring musician before transitioning into senior sales roles with leading manufacturers such as L-Acoustics.

“I’ve known the DAS team for years,” Kuhner commented. “What sets them apart is the people — their curiosity, their kindness, and their care. They design and manufacture their own systems, and that uniqueness is evident in every product they deliver.”

Kuhner’s track record as a trusted voice among engineers, integrators, and production teams has positioned him as a significant asset for DAS Audio’s next chapter. His appointment coincides with the addition of Burton Ishmael, a highly respected front-of-house engineer and broadcast audio expert, who has also joined the U.S. team.

Before officially joining DAS Audio, Ishmael was already an avid advocate for the brand’s products, leveraging its systems across live events, houses of worship, and major broadcast productions. Now, as Senior Market Development Manager, Pro Audio, Ishmael will focus on bringing the ARA Series to a broader audience.

“Burton has been a longtime believer in DAS Audio,” Villegas said. “His experience, credibility, and deep connection to working engineers make him an invaluable part of our team.”

Strengthened U.S. Partnerships

To support its growing operations, DAS Audio has also formed new partnerships with two top-tier manufacturers’ rep firms: Mizzen Marketing and Pro Media Marketing. These alliances will ensure comprehensive coverage across key regions in the U.S., particularly in markets where the demand for high-performance audio solutions is increasing.

“The timing couldn’t be better,” added Villegas. “We’re investing in the right regions with the right people. Our rep partners understand our story and share our belief in what’s possible.”

Innovation and Product Focus

The company’s renewed emphasis on the U.S. market comes as DAS Audio continues to innovate with products such as the ARA Series and the versatile EVENT Series, both designed to deliver exceptional clarity, power, and reliability for a wide range of applications. From live sound and touring to fixed installations and broadcast, DAS Audio’s product lineup reflects its mission to deliver world-class sound experiences.

“We’re not here to follow,” said Villegas. “We’re here to lead with a clear voice, with heart, and with a team that believes in what we’re building together.”

Looking Ahead

For Kuhner, joining DAS Audio is about more than just a career move. It represents an opportunity to contribute to a company that blends cutting-edge engineering with a family-driven ethos. “This is a company that knows who it is and where it’s going,” Kuhner said. “There’s a sense of care and connection here that you can feel — from the offices in Miami to every DAS Audio event across the country.”